Founded in Italy in the early eighties, Brandy Melville is increasingly well known in China this year. The “BM-style” of crop-top and high-waisted jeans, and “BM-girl” have already become part of the lexicon for a lot of local teenage consumers. The look also has some celebrity endorsement.
The Baguette bag was created in 1997 by Silvia Venturini and thanks to “Sex and The City” it became the first “it bag” showcased within a tv-series and cited like it several times by the media. Though it briefly fell out of favor in the mid-2000s, in 2019 it is making a comeback and better than ever.「It’s not a bag, it’s a Baguette.」
The Baguette bag matches BM-style perfectly. It is the soul of BM-style.
